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digital marketing course in rishikesh

Digital Marketing Course Syllabus

Digital marketing is an extensive topic; digital marketing in itself is divided into broad categories i.e. social media marketing, google analytics, SEO, content research, web analytics, email marketing, etc. Search engine optimization (SEO), website creation, content strategy and google analytics are the primary digital marketing topics taught in every digital marketing course; either online or training programs.

Course Material : 1 Book + Beg + Membership Card + Student Portal Ac

Duration : 3 Month

  1. What is SEO?
  2. History & Growth of SEO
  3. On-Page Optimization
  4. Off-Page Optimization
  5. Keywords
  6. Google Adwords
  1. Introduction to SEM
  2. Campaign Creation
  3. Google Adwords
  4. Ad Creation, Approval & Extensions
  5. Site Targeting
  6. Keyword Targeting
  7. CPC, CPA & CPM Based Accounts
  8. Demographic Targeting/ Bidding
  1. What is SMM
  2. Blogging
  3. Social Networking
  4. Video Creation & Sharing
  5. Use of Different Social Media Platforms
  6. Content Creation
  1. Blogging
  2. Article Marketing
  3. CTC via Content
  4. Promotions
  5. Guest Blogging
  6. Content Marketing Tools
  1. Introduction to Web Analytics
  2. Campaign Tagging & Reporting
  3. Linking
  4. Using Google Adwords Data
  5. Real-Time Data
  1. Importance of Email Marketing
  2. Email-Marketing Platforms
  3. Creating & Tracking e-Mailers
  4. Open Rates & CTR of e-Mailers
  5. Create Forms
  6. Create Opt-in Lists
  1. Management of e-commerce Store
  2. Ensuring Positive Customer Experience
  3. E-Commerce Marketing
  4. Inventory Management
  5. Product Keyword Research
  6. Supply Chain Management
  7. Uploading Products to Website
  8. Selling, Packaging & Shipping
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